With beta launch and then GA quickly approaching, Prompt ai was in need of brand identity. Wide range of visual moodboards were rapidly developed and presented to the client team. This enabled stakeholders to quickly visualize the potential of each visual directions, and then narrow down to a few options.
The client especially responded favorably to a couple of directions; a design that featured organic graphical shapes, and a typographic solution that resonated the actual behavior of the product.
The two directions were combined into a single visual. As Prompt resides in messaging system, the visual featured speech bubble with emojis inside, which echoes actual behavior of the product. This concept, however, was still missing one important aspect of Prompt ai as “virtual partner”. A new direction needed to be developed.
A conversational chatbot, Prompt ai was designed to be more person than product. It is like an IT staff in your office always willing to help. In order to express its “can-do” attitude, a series of stickers were designed, and developed into a visual direction.
With these and a few more directions developed by other designers, a UserTesting sessions was conducted to gauge which visual direction most effectively communicated the benefit, features and the brand personality of Prompt ai.
In the end, the first moodboard received the most positive feedback both from UserTesting testees and the client team, and was then developed into a full visual identity system.