Persona
In order to best understand segments and profiles of mobile devices users, an internal marketing reference tool was created for the client.
Distributed digitally, each of 6 identified personas provides at-a-glance view of their lifestyles, how mobile phones fit into their lives as well as their attitudes towards devices. Contents were researched and developed by the strategists, while UX design team developed wireframes. My responsibilities included art direction and visual design.
