Mobile First Landing Page and Email Template Development
Customers and prospects for the Citrix SaaS division were consuming our communications on multiple devices and increasingly on mobile. It was imperative for the program elements on the Marketo engagement platform to work within each context — so that customers get a delightful experience and our programs perform optimally.
The primary goal of the template development was to improve customer experience on mobile devices, which would lead to better conversion and engagement. The new template also needed to be able to accommodate various content types and most importantly, align with customer experience across touch points for brand and product user interface.
Once the the new template system was deployed, improvement in usability and customer experience boosted conversion rate by 26%.